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HKUST partners with Insendi, a Study Group company

09 December 2020

The School of Business and Management of The Hong Kong University of Science and Technology (HKUST Business School) and leading learning experience platform provider Insendi, a Study Group company, are delighted to announce a partnership to deliver HKUST’s first ever online MBA courses.

According to Dr David LeFevre, founder of Insendi and Director of the EdTech Lab at Imperial College:

“This is a tremendously exciting opportunity for both Insendi and the HKUST Business School. What especially attracts us is the quality and potential scope of this initiative, partnering with such an outstanding university with a clear commitment to innovation. 

“We already know that the Insendi platform is the sector leader in terms of the educational experience for both teachers and students. However, we are tremendously excited about developing this specifically for the needs of Asian business education. Demand for online MBAs is definitely increasing, but the quality of the provider is also crucial. HKUST offers both.”

Prof. Kar Yan Tam, Dean of HKUST Business School, adds:

“The HKUST Business School shares a vision to provide quality management education that makes a transformational impact via technology. This development is a significant step in both our online and business education strategy with real promise for the future. This strategically important development opens up a market of more potential students.”

The partnership was welcomed by Emma Lancaster, Study Group CEO:

“The confirmation of this partnership between HKUST and Insendi is further evidence of the outstanding international reputation of the Insendi team on delivering the very highest-quality personalised online executive education. This work plays a vital role in opening these courses to business students across geographies and to practising executives who are keen to undertake studies of this kind around their professional commitments. We are delighted to be at the forefront of this work globally.”

About Insendi:  

Insendi is an innovation-led Edtech company, which helps institutions implement new models of high-impact, transformational online and blended education.

Insendi’s central offering is a learning experience platform designed to enable universities to deliver premium online and blended courses. It offers a broad range of pedagogical tools and functionalities which enable educators to craft engaging and effective ‘human centred’ learning experiences via an intuitive, uncluttered interface. 

About Study Group:

Study Group partners with 39 universities worldwide, to deliver academic pathway programmes (e.g., Foundation Year, International Year 1/Diploma and Pre-Masters courses), which broaden access to high quality, global Higher Education opportunities for thousands of international students every year, across all subject areas.  

Over the past 25 years, we have established a market-leading position in the international education sector, with the highest number of partners within the global top 200-university ranking located in the UK, Europe, Australia, New Zealand, and the US. Our partners include leading ‘Russell Group’ UK universities and ‘Group of Eight’ Australian Higher Education Institutions.  

In February this year, Study Group acquired Insendi to enhance the organisation’s education technology expertise and deliver transformative experiential, intuitive and accessible online learning experiences for students with the best, most pedagogically powerful digital tools available.

About HKUST Business School:

The HKUST Business School is young, innovative, and committed to advancing global business knowledge. The School has forged an international reputation for excellent education programs and research performance, and has received many top global rankings. For more details about the School, please visit  The School has been recently selected as a member of the respected Future of Management Education Alliance (FOME).

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