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University of Lincoln launches work-based distance learning courses in conjunction with Study Group

24 July 2013

In July Study Group signed a distance learning contract with the University of Lincoln to provide marketing and recruitment services to the University’s work-based undergraduate distance learning (WBDL) top up courses. 

The degrees on offer are a BSc in Engineering Management, a BSc in Logistics Management, and a BA in Business Management. Study Group also helps provide market research insights for development of the work-based product portfolio, with the latest additions soon to be a BA in Retail Management and a BSc in Marine Management.

Work-based learning degrees, compared to standard degrees, are much more focused on real-world-situations and issues tailored to the specific student’s learning needs. Theory learnt on the study programme is immediately applied to the student’s immediate job tasks, delivering tangible rewards for the student and the employer in the workplace.

Discussions are underway for a phase 2 of the WBDL project which would involve the establishment of approved learning centres in key pockets of demand globally to provide targeted face to face tutorial sessions as part of a blended learning delivery mode. Study Group would provide tutoring services under phase 2 of the model plus the active student support service so critical to sustaining student motivation and commitment through a lengthy part-time programme. Over the past 3 years Study Group has developed an enviable expertise in this area and withdrawal rates on the Imperial DLMBA have now dropped to a new low of 2% of student body per year, compared to a rate of 13% before Study Group took over administration of the contract.

The photograph shows James Pitman, MD of Study Group HE, UK and Europe signing the WBDL contract with Mary Stuart, Vice-Chancellor of the University of Lincoln, watched by colleagues from the University and Study Group. Annual enrolments to the WBDL programme are anticipated to reach nearly 200 by 2014.

At the ceremony James Pitman said: ‘We are sure that the relationship with Lincoln will go from strength to strength and we look forward to developing further exciting projects together.’

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