Head of Marketing
Deadline for applications: N/A
Bellerbys College, a vital part of the Study Group portfolio, provides a top quality British education to international students.
Based in Brighton, London and Cambridge, our colleges give our students a safe, secure and supportive environment to achieve their full potential. Many Bellerbys students go on to study at Oxford, Cambridge and other Russell Group universities.
Based at our Head Office in Brighton, a stone’s throw from the train station, in this job you’ll work with the Bellerbys leadership team and the Sales, Admissions & Marketing leadership to create and implement the Bellerbys 5-Year Marketing Plan, with a “digital and social-media first” approach.
Contract Type: Full time
Why choose us
It’s an opportunity to work for Study Group, the 2017 and 2018 Pathway Company of the Year*. We’re a complex, ever evolving business, and we believe in empowering the people who work for us – if you have ideas, we want to hear them! And you’ll be working in the thriving heart of a great city.
*Education Investor Awards 2017/2018
Study Group is one of the world’s largest international education and training organisations. Every year over 77,000 students from more than 170 countries choose to study with Study Group. We invest in international students’ futures and enhance their prospects by focusing on the way they learn as well as the qualifications they achieve.
Our ethos is best summed up by the phrase "Students First". The success and well-being of our students is at the heart of everything we do, and it's what drives us to excel.
What will the job actually involve?
Managing a team of three, you’ll be the “product evangelist”, creating and implementing the Bellerbys Marketing Plan which will play an integral role in positioning and marketing the Bellerbys brand.
You’ll achieve this across three areas:
- Source Markets – You’ll fully understand the market drivers of each source market and use this to develop innovative programs that drive demand. Prioritising the markets that will have the biggest impact on our growth, you will have an attention to detail and eye for quality, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our customers’ needs.
- Competitors – You know our competitors like the back of your hand; what they do today and what they plan to do in the future. You will create, update and implement the 5-Year Plan to position Bellerbys and grow the business to leverage these insights.
- Students – You also know our customers better than they know themselves, including how they make their buying decisions across the Student Journey. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with our customers and empowers our sales channels to be successful.
What skills will I need for the job?
You’ll have experience as a senior marketing professional (ideally in an international environment), with a strong emphasis on digital and social media. You’ll have a track record of leading, developing and delivering initiatives with a strong results focus. You’ll be able to produce eye-catching and engaging content, but will also have the analytical mindset to be able to understand data and use it to produce insights to tailor that content to specific markets. You’ll be diplomatic, able to work with multiple stakeholders and deal with ambiguity.
Please apply online as soon as possible. We will be reviewing, and progressing with successful candidates from when an application is received. This is a rolling recruitment process so please do not hesitate to apply to avoid disappointment.
Study Group is committed to safeguarding and promoting the welfare of its students, and expects all staff and volunteers to share the same commitment.
Applicants will be required to undergo child protection screening appropriate to the role, including checks with past employers, an Enhanced Check from the Disclosure and Barring Service (DBS) and overseas criminal records if appropriate.
What does a role at Study Group mean?
We are a unique business within the sector, giving our people a completely different working experience.
We have a large global network and encourage collaboration across the whole business. We work with a number of partners across the network including top tier universities.
We encourage innovation throughout our Centres, ensuring that our students are given an interactive, student centred, and creative, tailor-made learning experience. Our people are given an autonomy within their roles that is rarely seen within the industry.
We believe in continuous professional and personal development, and take pride in offering our staff ample opportunity to achieve their goals. Utilising our large organisational infrastructure, across our different brands, we invite our people to gain valuable experience, and maximise all the exciting tools available to help develop their career.