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Marketing Manager

Deadline for applications: N/A

Contract type: Permanent, full time

Job overview

As the marketing manager, you will be responsible for the planning and delivery of marketing and communications initiatives, in line with the GTM strategy for India, to create awareness of Study Group products, drive demand generation and increase student recruitment. You will work closely with internal teams to define segmentation and positioning of the product mix and develop subsequent promotional plans and field marketing activity to drive recruitment. 

Job Duties

Regional marketing planning and execution

  • With the support of the Marketing Manager, implement, monitor and measure the Go-To-Market plan and associated tactical projects, campaigns and promotional activities, delivering activity on time and on budget.
  • Support the day to day running of local digital channels, including developing and promoting content on landing pages, local social media channels and online advertising.
  • Work closely with Creative Services team to develop marketing materials and collateral to support local campaigns and tactics.
  • Day to day support of external marketing, digital or creative agencies to develop and deliver impactful brand campaigns and collateral.
  • Ensure consistency of message and brand alignment for every marketing initiative, delivering an engaging customer experience both on and offline.
  • Act as brand champion, to govern and guide brand quality across all channels, touchpoints and creative assets, ensuring consistency of look, feel and tone of voice.
  • Tracking, analysis and reporting on online metrics to refine and optimise digital campaigns and ensure effectiveness and impact.
  • Measure and evaluate all marketing and communication initiatives against pre-determined KPIs to ensure it is effective.
  • General marketing support as and when requested by Marketing Manager.

Experience required

  • Degree level qualification preferably in Marketing and/or business or followed by a post-graduate marketing qualification.
  • Fluency in English, and ideally a second language
  • 5+ years’ experience working as a Brand, Product or Field Marketing Manager, developing and executing marketing strategy and plans within a global sales and marketing organisation.
  • Solid experience developing and delivering integrated, multi-channel marketing and communications plans, including experience of digital campaigns and creating content for digital channels
  • Adept at gathering and interpreting competitor and market insights.
  • An understanding of the international business environment and the challenges of working across multiple territories.
  • Experience of working in a multi-channel and matrix organisation.
  • Commercially astute but able to balance this against the requirement for academic excellence.
  • Excellent oral communications, and the ability to operate amongst senior stakeholders both internally and externally.

About Study Group

Study Group is a global leader in preparing students for international academic success and rewarding careers through a transformational learning experience. Our global recruitment teams enrolled over 30,000 students from 142 countries in 2018. The universities we work with trust us to increase their international footprint, access student diversity and provide assured progression, so they can continue to focus on academic excellence.

Organisational compliance

Study Group is committed to safeguarding and promoting the welfare of its students, and expects all staff and volunteers to share the same commitment.

Applicants will be required to undergo child protection screening appropriate to the role, including checks with past employers, an Enhanced Check from the Disclosure and Barring Service (DBS) and overseas criminal records if appropriate.

Study Group processes your information in line with data protection regulations. Please see our Candidate Privacy Policy.

How to apply

We take pride in providing an excellent candidate experience to all potential candidates, so will ensure a timely response and process for all applicants. If you are interested in finding out more then please submit a CV on our jobs board and a member of the Recruitment Team will be in contact.

What does a role at Study Group mean?

Originality

We are a unique business within the sector, giving our people a completely different working experience.

Collaboration

We have a large global network and encourage collaboration across the whole business. We work with a number of partners across the network including top tier universities.

Innovation

We encourage innovation throughout our Centres, ensuring that our students are given an interactive, student centred, and creative, tailor-made learning experience. Our people are given an autonomy within their roles that is rarely seen within the industry.

Opportunity

We believe in continuous professional and personal development, and take pride in offering our staff ample opportunity to achieve their goals. Utilising our large organisational infrastructure, across our different brands, we invite our people to gain valuable experience, and maximise all the exciting tools available to help develop their career.