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Digital Marketing Specialist

Job Description

At Study Group, we are looking for an enthusiastic Digital Marketing Specialist to support Study Group's social media activity through the implementation of global social media strategy. Based in Shanghai, the Digital Marketing Specialist will work closely with the global digital marketing team to create a social strategy that compliments the general marketing strategy to increase reach effectively. You will play an integral role in supporting the China marketing team and be responsible for developing original content that speaks to the local audience. 

Contract: 2 year contract

Key Responsibilities

  • Customize, monitor and develop original content for SG’s social media platforms such as Wechat.
  • Monitor platforms for customer feedback and determine what appeals to target consumer groups, incorporating these findings into content
  • Analyse and report on social media activities and campaigns to marketing director on a monthly basis, brainstorming new content and ideas to further the brand
  • Work with the CS to create engaging and professional visuals that adhere to the corporate identity standards of the company and effectively generate traffic
  • Help to translate and proofread content originally developed by overseas’ team, ensuring translations convey effective sentiment and relevance for the local audience
  • Interview, film and edit video content for Eyepetizer, YouKu and social channels


  • Preferably media educated
  • Proficiency in IT tools required for the role
  • Experience using social media platforms beneficial
  • Ability to think creatively
  • Problem solver with a can-do, dynamic approach to challenges and change
  • Enthusiastic to learn and develop new skills and utilise them in developing high-quality social activity that enhances the student journey
  • Strong organisational skills and demonstrated ability to meet deadlines
  • Ability to work independently with minimal supervision, as well as demonstrated ability to proactively and effectively work in a team environment
  • High attention to detail and delivery of quality outputs
  • Professional maturity, energy and enthusiasm
  • Engaged and enthusiastic with social media trends

About us  

Study Group is a global leader in preparing students for international academic success and rewarding careers through a transformational learning experience. Our global recruitment teams enrolled over 60,000 students from 150 countries in 2017. The universities we work with trust us to increase their international footprint, access student diversity and provide assured progression, so they can continue to focus on academic excellence. 

How to apply

We take pride in providing an excellent candidate experience to all potential candidates, so will ensure a timely response and process for all applicants. If you are interested in finding out more then please submit a CV on our jobs board and a member of the Recruitment Team will be in contact.

Organisational compliance

Study Group is committed to safeguarding and promoting the welfare of its students, and expects all staff and volunteers to share the same commitment.

Applicants will be required to undergo child protection screening appropriate to the role, including checks with past employers, an Enhanced Check from the Disclosure and Barring Service (DBS) and overseas criminal records if appropriate.

Study Group processes your information in line with data protection regulations. Please see our Candidate Privacy Policy.


What does a role at Study Group mean?


We are a unique business within the sector, giving our people a completely different working experience.


We have a large global network and encourage collaboration across the whole business. We work with a number of partners across the network including top tier universities.


We encourage innovation throughout our Centres, ensuring that our students are given an interactive, student centred, and creative, tailor-made learning experience. Our people are given an autonomy within their roles that is rarely seen within the industry.


We believe in continuous professional and personal development, and take pride in offering our staff ample opportunity to achieve their goals. Utilising our large organisational infrastructure, across our different brands, we invite our people to gain valuable experience, and maximise all the exciting tools available to help develop their career.