Marketing Manager (International Branding)
Deadline for applications: n/a
Seeking talented, energetic, agency-style Brand Marketers!
Are you interested in taking your passion for brand marketing to the international stage? If so, here's your chance to join Study Group’s dynamic North American Brand Marketing Team!
Why should I want the job?
It’s an opportunity to work for Study Group, the 2017 and 2018 Pathway Company of the Year*. We’re a complex, ever-evolving business, and we believe in empowering the people who work for us – so if you have ideas, we want to hear them! And it's working within our rapidly expanding North American business, which is seen as absolutely integral to our future.
*Education Investor Awards 2017/2018
As an International Marketing Manager, you will be responsible for a portfolio of North American universities, managing the preparation and positioning of their brands on the international higher education market. Your goal is to present each university’s value proposition and programs to key target markets, working with the partner and our marketing teams to craft a compelling brand story that will resonate with potential students.
You'll be ambitious and dynamic, with international experience, and the ability to navigate the unique needs of different clients within the same industry space, managing both the marketing aspects of the client relationship and successfully positioning each brand.
Other key responsibilities include:
- Ability to create compelling data-driven Marketing plans to align with recruitment tactics
- Maintain strong relationships with all stakeholders
- Measure ROI on all activities/campaigns
- Thrive in a heavily matrixed, international environment and attain qualitative and quantitative KPIs
Please note the role will involve some domestic and international travel
What skills will I need for the job?
- Significant consumer brand marketing experience in an agency-style setting (some of which will be in a multi-national space)
- Knowledge and understanding of international marketplace and the impact of geopolitical external factors on higher education market (specifically in the U.S. and Canada)
- Ability to work in a fast-paced high-growth environment with a fluid market landscape, adopting strategies and tactics accordingly
- Knowledge and understanding of a multi-channel distribution environment
About Study Group
Study Group is one of the world’s largest international education and training organisations. Every year over 77,000 students from more than 170 countries chooses to study with Study Group. We invest in international students’ futures and enhance their prospects by focusing on the way they learn as well as the qualifications they achieve.
Our ethos is best summed up by the phrase "Students First". The success and well-being of our students is at the heart of everything we do, and it's what drives us to excel.
Study Group is committed to safeguarding and promoting the welfare of its students, and expects all staff and volunteers to share the same dedication. Applicants will be required to undergo child protection screening appropriate to the role, including checks with past employers, an Enhanced Check from the Disclosure and Barring Service (DBS) and overseas criminal records if appropriate.
How to apply
If you are interested in finding out more then please submit a CV on our jobs board and a member of the Recruitment Team will be in contact.
What does a role at Study Group mean?
We are a unique business within the sector, giving our people a completely different working experience.
We have a large global network and encourage collaboration across the whole business. We work with a number of partners across the network including top tier universities.
We encourage innovation throughout our Centres, ensuring that our students are given an interactive, student centred, and creative, tailor-made learning experience. Our people are given an autonomy within their roles that is rarely seen within the industry.
We believe in continuous professional and personal development, and take pride in offering our staff ample opportunity to achieve their goals. Utilising our large organisational infrastructure, across our different brands, we invite our people to gain valuable experience, and maximise all the exciting tools available to help develop their career.