Study Group hires Santuza Bicalho to lead global sales for Embassy English
18 February 2014
Former Student Travel Bureau CEO assumes senior position to accelerate growth.
New York, NY, February 18, 2014 – Study Group, a worldwide leader in providing higher education and English language learning programs, announced today that Santuza Paolucci N. Bicalho has been named Senior Vice President, Global Sales of its Embassy English division. Based in Brazil, Bicalho will oversee global agent sales for Embassy English reporting to Jean Vernor, Managing Director of Embassy English. She will also join the Study Group Senior Leadership Team.
“Santuza brings tremendous leadership skills, industry expertise and credibility to this role,” said Vernor. “Her global relationships and agent perspective will be invaluable as we strengthen the Embassy brand, fortify our agent channel, and focus on maximizing the student experience in 2014.”
Bicahlo joins Embassy at a strategic time in the brand’s evolution, as the company continues to position itself for increased growth and continued industry leadership. Under Vernor’s direction, considerable efforts have been made in research, product development, marketing, academics and operations to build on the company’s strong heritage and deliver exceptional student and agent experiences.
Bicalho’s career spans 18 years at Student Travel Bureau (STB Brazil), rising through the organization from Educational Counselor to CEO – a position she held for the past seven years. In this capacity, she was responsible for 72 offices across Brazil and for leading the company’s management team. Under her leadership, STB Brazil opened 22 new sales offices, launched an e-commerce platform and significantly grew language travel and student travel sales. Bicahlo’s commitment to advancing the Language Travel industry has been evident in her contributions as Chairman and Treasurer of the Association of Language Travel Organizations (ALTO), and through high-level participation in other trade organizations such as Federation for International Youth Travel Organizations (FIYTO) and the World Youth Student & Education Travel Confederation (WYSETC).
About Embassy English
Embassy English is a leading provider of high-quality English language learning programs with 18 schools in the UK, North America, Australia and New Zealand. Embassy English is a division of Study Group, committed to preparing students for life in a global society and success in a global economy. Study Group educates students from every corner of the globe, enabling them to realize their potential through a transformational learning experience.
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