Study Group Central Marketing team was announced the gold winner in Best Partnership in a Loyalty Programme at the third edition of the Loyalty & Engagement Awards 2016, held at Shangri-La Hotel Singapore. The award recognises business-to-business marketing excellence for partner loyalty across the Asia Pacific region.
More than 80 client organisations were shortlisted across 30 categories. Entries were evaluated and judged by a panel of experienced loyalty, engagement and relationship marketers and industry experts.
Study Group’s strategic focus on integrated business-to-business marketing, events and lead management support and rewards for their partners globally helped the company achieve gold. Other finalists in the category include Hilton Hotels and Malaysian Airlines.
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