Kingston University has partnered with international education provider Study Group to deliver its new distance learning MBA programme.
The university will take advantage of Study Group’s expertise in global marketing and recruitment, online delivery and student retention, to claim a greater share of the booming distance learning MBA market.
Africa and Asia are expected to be important student recruitment destinations for the competitively priced £16,000, three-year course, with the first students commencing study in September.
Kingston University vice-chancellor Julius Weinberg said. “They will also save money in terms of living costs and by being able to continue to work and earn whilst studying. We already run a very well established and industry-respected MBA here in London as well as one in Moscow and we are proud that our fantastic business management team will now be running a high-quality MBA in cyberspace too.”
James Pitman, Study Group’s higher education MD, comments: “Distance learning courses are particularly vulnerable to students dropping out after their initial motivation wanes. We’ll be applying our retention expertise to the Kingston distance learning MBA programme and interacting with students via forums and social media, amongst other methods, to ensure their continued engagement.
“The ability to fit learning around work and life commitments is making distance learning MBAs increasingly popular and almost a third of all MBA enrolments in the UK are now for distance learning courses.* Research shows that career paths are comparable regardless of whether a student undertakes a full-time MBA or not, and the resulting salaries reinforce this; a distance learning student can expect remuneration in the region of £80,000 while the full-time student average is around £85,000.**
“Add the fact that the UK MBA brand is incredibly strong and that distance learning courses aren’t subject to visa complications, and it’s clear to see why forward-thinking universities are looking at this mode of delivery to develop their international opportunities.”
Study Group also runs an International Study Centre on the Kingston University campus. The International Study Centre prepares international students for undergraduate and postgraduate study at the university and was established in 2010.
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* Source: Intake and Graduation Survey 2012, AMBA
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