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Study Group's First Study Bus Campaign Concludes in Ho Chi Minh City

24 May 2011


Study Group’s first Study Bus campaign was formally concluded at the end of April with the introduction of the outlet to the local Vietnamese media and key officials from the Vietnamese government as well as representatives from the Australian, Canadian, New Zealand, American and British governments.

During the event Study Group’s Mobile Marketing Manager, Trinh Ngo and our Regional Director, Marnie Watson talked about the importance of international education and the way in which international education serves as a bridge between countries and cultures. “The relationships formed when students of different nationalities study together sustains friendships, cultural understanding, goodwill, trade and investment. These friendships open doors, increase understanding and improve tolerance” said Trinh.

The Regional Office team showcased the success of Vietnamese students who have studied Study Group programmes globally both through a photo presentation and with the presence of some student alumni and their parents. The Study Group team went on to explain to the VIP guests that as a part of our commitment to growing international education Study Group has created the Study Bus to provide a high tech way for students to learn about the opportunities and benefits of studying abroad.

After touring the Study Bus and the “Experience Dome”, the 3D Theatre and the Touchscreen Counselling area, the Education Manager from the British Council, the Business Development Manager from the Australian Trade Commission and the New Zealand Consulate’s Business Development Director all enquired about the opportunity of having the Study Bus at their upcoming education exhibitions.

The Study Bus is now taking a break while the team follow up on the 650 leads which were generated during the four week March/April promotion campaign. The next Study Bus events will take place in June 2011 to recruit students for the Q3 and Q4 intakes.

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