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Royal Roads awarded accolade for innovative brand design

20 November 2012

Royal Roads University and its creative agency, Cossette Vancouver, brought home the Advertiser of the Year award for their innovative ‘Traits We Admire’ campaign.

Royal Roads University, a successful Study Group Higher Education partner, was presented the prize at the Lotus Awards in Vancouver, Canada. The ceremony celebrates the best in the British Colombia advertising industry, with clients including Nike, McDonalds, VW and Honda. The Advertiser of the Year award recognizes excellence in an integrated campaign and outstanding collaboration between an agency and client.

"This initiative cleverly demonstrated the traits that we both admire in our students and nurture as a university,” said Catherine Riggins, director of branding, marketing and recruitment at Royal Roads. “Each of these advertisements is a small taste of the student educational experience."

"We are an award-winning, highly regarded educational institution receiving consistently positive reviews from those who know us best,” said Cyndi McLeod, vice-president of global advancement, marketing, and business development. ”The Traits We Admire campaign successfully demonstrated the growth opportunities the university offers.”

The promotion was the first since Royal Roads unveiled its fresh new brand in June. The campaign included interactive ads, print, digital and out-of-home media.

Study Group has maintained a strong partnership with Royal Roads since 2011, providing innovative study pathways for international students in Canada.


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